5 Ethical Ways Of Link Building

by

Alisha Pinto

A lot has been discussed on link- building. People use the word link building as some kind of a taboo thinking all the techniques are spam. Yes, it is true that many do spam but there are also ethical ways that can actually rank your page. Many search engine optimizers are realizing the downside of these black- hat SEO techniques. Google has been making a number of changes to its algorithm that has in many ways out down such spam techniques. A few websites have also been penalized for the same and are still struggling to recover from the damage. But in lieu of all this, it is necessary to build links. Just sitting back waiting for natural links won t really help as your competitors are fighting. The solution is to be able to use every trick and tool in the bag ethically. The keyword here is ethically. Let us see some factors that constitute a good link:

Your links should come from a relevant site. For instance, if you sell bags and you are getting links from a table manufacturer, it does not make sense. However, this does not affect your site as you cannot control who gives you links. However, this is not good practice as it does not provide a good user experience.

Your links must come from a high Page rank site. Else, if links are received from any site this could affect your ranking more negatively than positively. Receiving links from a high PR site is much more important and better than you can imagine.

The anchor text should preferably be your keyword. Although many sites rank for keywords that they are not actually targeting. This happens because they probably have hundreds and thousands of links for that keyword.

Submit to relevant directories. If you are an online marketing company, submitting a pet directory will be of no use. This is because the reviewers will not accept your site and it would be a mere waste of time. Also submit them in the right categories, so that it can be quickly and easily approved. Here too, beware of the page rank of these directories.

Mass article submissions must be avoided. This means that submitting one article to ten directories will drop your rankings and have a bad effect on your site. Submit good quality articles to good article directories. Also, articles are one of the best ways to get god quality links.

This article tells you of the ethical link building practices an

online marketing company

must adhere to.

Article Source:

ArticleRich.com